Bass Fishing Lures

Use this swimbait when fish are schooling and feeding on baitfish, especially on herring la...

Use this when fish are schooling and chasing bait, especially on herring lakes. The triple-...

This small triple-jointed swimbait is designed to imitate baitfish and draw strikes from ba...

This soft swimbait is designed to imitate a gizzard shad and match the hatch when bass are...

Use this for slow retrieves around baitfish-focused bass fishing, especially in cold water...

This is a large glide bait designed to cover water and trigger reaction strikes from trophy...

Use this when predatory fish are feeding on larger baitfish and you want a realistic, high-...

Designed for big-profile presentations in wind, around docks, and over dying fall grass. Th...

Best for targeting larger bass with a slow, sweeping retrieve and pauses that let the bait...

Best for bass feeding on shad around points, creek channels, ledges, and open-water drop-of...

Best fished with a slow, steady retrieve around points, creek channels, ledges, and open-wa...

This is a forward-facing sonar glide bait designed for precise, reactive presentations. Use...