Bass Fishing Lures

Designed for hover-strolling and vertical presentations when bass are suspended or holding...

Designed for hover and mid-strolling presentations when bass are keyed in on small baitfish...

Designed as a mid-strolling bait for suspended bass, especially when paired with a ball hea...

Use this as a Damiki Rig or forward-facing sonar bait when bass are suspended, roaming, or...

This is a soft plastic minnow-style bait designed primarily for drop-shotting, but it also...

Designed as a drop-shot swimbait for finesse presentations, especially when bass are keyed...

This is a 5-inch soft-plastic herring-style bait meant to imitate a small baitfish. It work...

This paddletail is built for bass fishing when fish want a realistic baitfish profile and s...

Use as a soft-plastic minnow body rigged on the matching Bait Shifter jig head. The minnow...

Designed for drop shot presentations where a horizontal, natural-looking bait matters. The...

Use this shad-style soft plastic when fish are keyed on baitfish and you want a subtle dart...

Designed for finesse drop shot presentations with light line and subtle rod-tip lifts. The...