Bass Fishing Lures

Use this small soft swimbait when fish are keyed on tiny baitfish or fry. It works well on...

A small paddle-tail soft plastic for slow-rolling, hopping, or swimming on a jighead. The b...

This is a finesse soft-plastic bait designed to imitate small baitfish or catfish fry. It s...

This is a small soft-plastic swimbait meant for finesse presentations and matching small ba...

This is a small shad-style soft bait with a disk tail that starts moving with very little r...

Use as a soft swimbait for umbrella rigs and other multi-bait presentations when you want a...

Use as a soft swimbait for umbrella rigs, especially when matching shad forage. It can also...

A small soft swimbait for casting around cover or open water when fish are feeding on baitf...

This small soft minnow imitates baitfish and is meant to be fished when bass or panfish are...

Use this downsized soft swimbait when bass are pressured, finicky, or feeding on small fora...

Use around baitfish schools when crappie are feeding on shad-style forage. The larger profi...

A small soft swimbait profile like this is best for crappie-style presentations, but it can...