Bass Fishing Lures

Use this swimbait when fish are schooling and feeding on baitfish, especially on herring la...

Use this when fish are schooling and chasing bait, especially on herring lakes. The triple-...

This small triple-jointed swimbait is designed to imitate baitfish and draw strikes from ba...

This soft swimbait is designed to imitate a gizzard shad and match the hatch when bass are...

Use this for slow retrieves around baitfish-focused bass fishing, especially in cold water...

Best for targeting larger bass with a slow, sweeping retrieve and pauses that let the bait...

This glidebait is built for slow, deliberate retrieves that make the bait swing side to sid...

This is a forward-facing sonar glide bait designed for precise, reactive presentations. Use...

Best for a slow topwater walking retrieve when fish are willing to track a bait on the surf...

This is a bass swimbait designed to imitate a baitfish or small forage profile. It’s best u...

This is a segmented hard swimbait with a compact 'nugget' profile, suited for imitating sma...