Bass Fishing Lures

A finesse shad-style soft bait for pressured bass, especially when fish want a subtle profi...

A finesse soft bait for pressured bass, especially when fish are keyed on small baitfish. I...

Designed for forward-facing sonar finesse fishing when you can see individual fish and want...

Use this as a small baitfish imitator when bass are keyed on tiny forage and want a subtle...

This soft jerk minnow is built for finesse presentations when bass are keyed on baitfish. I...

These are small soft jerkbaits meant to imitate fleeing baitfish and work well on pressured...

Use this as a soft-plastic jerk shad for erratic twitch-and-pause presentations around bait...

This is a soft stick worm-style bait with an erratic darting action and a subtle tail swim...

This is a finesse bass worm for pressured water and finicky fish. It works well weightless...

Use this compact jointed swimbait when fish are pressured, inactive, or keyed on smaller fo...

Use around bass that are feeding on shad, especially when you want flash and vibration to c...

This is a twitching jig designed for pressured fish in rivers, especially when a subtle bai...