Bass Fishing Lures

Use this slim soft bait for finesse presentations in clear or pressured water, especially w...

This is a soft-plastic swimbait-style bait designed for swimming presentations and rigging...

This is a premium soft bait minnow for bass fishing, especially in clear water and around p...

Use this swimbait around baitfish-heavy fisheries when bass are keyed on shad or herring. T...

This is a soft swimbait-style bait with a slender shad profile and flat tail, meant to imit...

This soft bait is designed for lifelike movement and can be rigged on a jig head, weighted...

Use this soft squid-style bait when fish are keyed on soft-bodied prey and you want a subtl...

This soft squid bait is best when fish are feeding on baitfish or soft-bodied prey and you...

Use this soft squid-style bait when fish are keyed on baitfish or soft-bodied prey and you...

This soft bait is built for lifelike movement and can be rigged on a jig head, weighted hoo...

Use this downsized soft swimbait when bass are pressured, finicky, or feeding on small fora...

Use this for trophy bass when fish are pressured and keyed on larger forage. It is built fo...