Bass Fishing Lures

A soft swimbait with a pronounced tail kick and body roll, suited for swimming through open...

This is a soft swimbait designed to imitate baitfish with a pronounced tail kick and body r...

This is a soft swimbait with a pronounced tail kick and body roll, making it useful when ba...

This is a soft swimbait designed to imitate baitfish with strong body roll and tail kick. T...

Soft swimbait with a pronounced tail kick and body roll for covering water and triggering r...

This is a soft swimbait with a pronounced tail kick and body roll, suited for swimming thro...

This is a soft swimbait with a pronounced tail kick and body roll, suited for steady retrie...

Use around open-water cover and edges where a realistic, natural-looking bait can be worked...

A compact swimbait for covering water and making long casts when you want one lure that can...

This is a soft paddle-tail shad that works well on a steady retrieve or a lift-and-drop pre...

Designed for long-distance casting, especially when wind makes presentation difficult. The...

This is a large hard bait designed to be worked on the surface, deadsticked, or retrieved l...