Bass Fishing Lures

Use this micro ChatterBait-style lure on ultra-light tackle when fish are keyed on small ba...

This is a soft plastic grub that can be fished in a wide range of situations. The triple-ta...

This is a soft plastic tube bait, best fished on a jig head, Texas rig, or as a finesse pre...

A soft-plastic paddle tail swimbait for casting or jigging around cover, open water, or alo...

This is a 5-inch paddle tail soft plastic, best used on a jig head, weighted hook, or as a...

Use these grub-style soft plastics when fish are feeding on small, easy-to-eat prey and you...

This is a 2.5-inch plastic minnow meant to imitate live bait for a wide range of freshwater...

This is a scent/attractant pack rather than a lure. Apply the gels to crankbaits, spoons, s...

Tube baits are versatile soft plastics that work well around cover, docks, and rocky areas....

A tube is a versatile soft-plastic bait that works well around bottom structure, docks, wee...

This is a soft plastic grub with a wave-and-wiggle tail action, so it works well on a jig h...

This soft plastic grub is built for a lively tail kick and added wave action, making it use...