Bass Fishing Lures

This is a bait oil scent/attractant meant to be marinated or injected into natural bait or...

This is a hook-attached chum/scent attractant, not a lure. Use it when fishing natural bait...

Use this crankbait when you want a lure with strong vibration and easy rod-tip feedback. It...

Soft swimbait with a pronounced tail kick and body roll for covering water and triggering r...

This is a ready-to-fish soft paddle-tail shad kit with jig heads, designed for simple cast-...

This is a soft paddle-tail shad that works well on a steady retrieve or a lift-and-drop pre...

This is a weighted hook/jig-style bait holder designed to rig soft or live bait and present...