Bass Fishing Lures

A versatile floating trick worm for finesse and Texas-rig presentations. It shines on a sha...

This is a soft plastic creature bait designed for flipping and pitching into cover, or as a...

This bulky creature bait is built for swimming and flipping around thick cover, and it also...

A heavy spinnerbait for casting and slow-rolling in rivers and dams. The Colorado blade giv...

Designed for trophy bass, this jointed bluegill-style bait can be retrieved steadily like a...

Use these jigs for pink salmon during the salmon run, especially when fish are holding in m...

Use these as small darting jigs for shad, panfish, trout, and walleye when fish are feeding...

Use this spinnerbait for bass in shallow to mid-depth water, especially when fish are willi...