Bass Fishing Lures

This creature bait is built to imitate a crawfish or large insect and is best when fished w...

This lipless crankbait is designed to run nose-down and come through cover well, making it...

Best for covering water with a steady retrieve, especially when fish are keyed on baitfish...

Use this swimbait when fish are schooling and feeding on baitfish, especially on herring la...

Designed for fishing deep structure and bottom contact. Use it when you want a finesse foot...

A shallow to medium-depth crankbait for covering water and triggering reaction bites. The w...

Use this when fish are schooling and chasing bait, especially on herring lakes. The triple-...

This small triple-jointed swimbait is designed to imitate baitfish and draw strikes from ba...

A deep-diving minnow-style jerkbait for covering water and targeting fish holding off struc...

A large minnow-style bait for trolling or casting over hard-bottom structure and other open...

A small, natural shad-pattern jig built for crappie feeding on baitfish. Best in clear to l...

A slow-sinking jerkbait for covering water with a steady retrieve or subtle taps. Best arou...