Bass Fishing Lures

Use this leech-style soft plastic on a jig head or similar rig when fish are keyed on small...

Best for casting and retrieving around bass cover when fish are keyed on baitfish. The susp...

Best worked with sharp twitches and pauses around cover, points, and baitfish schools. It a...

A slender minnow-style jerkbait for casting or trolling when bass are feeding on baitfish....

This is a rattling hair jig tied on a ball head, meant to be fished from early spring throu...

Use this suspending jerkbait around shallow to mid-depth cover when bass are feeding on bai...

This is a deep-diving jerkbait designed to get down quickly and stay in the strike zone. It...

A floating jerkbait like this is best worked with sharp twitches and pauses around baitfish...

Use this jerkbait around northern reservoirs and Great Lakes forage situations where rainbo...

A small minnow-style jerkbait for casting and twitching around active fish. Best worked wit...