Bass Fishing Lures

A small surface lure for casting around shallow cover, banks, and calm water where bass are...

Use this suspending rip bait when fish want a slower, more deliberate presentation. The twi...

This is a surface pencil bait designed for twitching and walking presentations. Use it arou...

This is a shallow-diving crankbait for casting or trolling in the 2 to 6 foot range. It wor...

Use this as a mid-depth jerkbait around 2 to 4 feet when fish are feeding on shad or reacti...

This is a large hard swimbait built to imitate hitch and other big forage for trophy bass a...

A suspending jerkbait that runs about 3-5 ft or 4-6 ft, making it a good choice for targeti...

A 5-inch fluke-style soft bait for casting and finesse presentations around baitfish. It wo...

Best used with a stop-and-go retrieve to trigger following fish, especially when you want a...

Use this swimbait around baitfish-driven fisheries when bass are feeding on herring, shad,...