Bass Fishing Lures

This is a Ned-rig-friendly soft swimbait designed to imitate gobies and other bottom forage...

Use this on a Ned rig or small jig head and work it slowly along the bottom. The buoyant ta...

Use this soft bait for vertical or pelagic presentations when bass are keyed on small baitf...

This is a soft swimbait-style pelagic/vertical bait designed to imitate a bleak or small ba...

This is a soft swimbait-style pelagic/vertical bait with a slim baitfish profile and subtle...

Use on a steady retrieve when bass are feeding on medium-sized forage. The tail starts work...

A finesse soft swimbait for pressured bass when a subtle, natural baitfish profile is neede...

This soft minnow-style bait is designed for subtle, realistic presentations around baitfish...

A small soft minnow profile designed for forward-facing sonar presentations, especially in...

Use this line-through goby-style bait when fish are feeding on bottom-oriented forage and y...

Use this soft swimbait when fish are pressured, cold-water, or suspended and you want a bai...

Designed as a drop-shot swimbait for smallmouth and other bass when fish want a subtle, rea...