Bass Fishing Lures

A soft swimbait profile like this is typically fished on a steady retrieve or with pauses t...

A soft-plastic minnow-style bait for bass fishing, especially when fish are keyed on shad o...

This is a small soft-plastic bait designed to be swum slowly or fished more aggressively de...

A small soft-plastic bait designed to be cast and retrieved slowly with a tight wobble. It...

This is a 10-inch sinking soft worm-style bait for bass fishing. It can be rigged for slow,...

This is a sinking soft plastic worm designed for bass fishing. It can be rigged for casting...

This is a 5.5-inch sinking soft worm, suited to slow, natural presentations around cover or...

Best worked with subtle twitches or short pulls so the bait can “glitch” and dart irregular...

Use this as a finesse soft plastic when fish are keyed on small baitfish and want a subtle,...

Designed for hover-strolling and vertical presentations when bass are suspended or holding...

Use this slim soft bait for finesse presentations in clear or pressured water, especially w...

This is a soft-plastic swimbait-style bait designed for swimming presentations and rigging...