Bass Fishing Lures

This jointed bait is designed to imitate a distressed baitfish with a broken-back swimming...

This jointed hard bait is designed to imitate a baitfish in distress with a broken-back swi...

Use this articulated hard bait when bass are pressured or inactive and you need a slow, nat...

Best for deep, suspended bass when fish are holding off structure in cold water. The suspen...

Use this jerkbait when bass are keyed on subtle minnow action in cold water, especially in...

Use this minnow-style jerkbait in clear streams, rivers, ponds, and creeks when fish are ke...

Best when water temps are roughly 38 to 70 degrees, especially from late fall through early...

Use this suspending jerkbait with sharp twitches and pauses to trigger reaction strikes, es...

Use the suspending bait when bass are following but not committing, especially over suspend...

This pack is designed for cold-water bass fishing below 55°F, especially when fish are susp...

Best for finicky fish that want a subtle moving bait. Work it with short twitches and pause...