Handcrafted from a real resin-molded blueback herring, the Southern Hook Lures The Natural Swimbait was born after 18 years of hard work to achieve perfection. Designed by Rick Steckelberg, inventor of The Original Sworming Hornet Fish Head Spin, the Southern Hook Lures The Natural Swimbait features an anatomically correct design for an incredibly realistic presentation that bass and other predators have a hard time ignoring. Extremely easy to cast and fish on many typical bass rods, each segmented, double-jointed bait swims as it sinks, producing a wide S-shaped action at slow speeds while being able to easily handle fast retrieves. Other features include a soft tail, 3D holographic eyes, and size #4 extra-wide gap Mustad trebles. Whether fun fishing or trying to cull in a bass tournament, the innovation, realism, and craftsmanship that goes into the Southern Hook Lures The Natural Swimbait makes it hard to put down. Southern Hook Lures Length Weight Class The Natural 6" 5/8oz Sinking