Smelly Jelly takes attractants to the extreme with the Smelly Jelly Pro Guide UV 3X Strength Elite. More effective than ever, the Smelly Jelly Pro Guide UV 3X Strength Elite is bolstered with a special UV glitter that brings baits to life under water. Built with three times the fish-attracting power as the original, the gel-based formula is prepared using the concentrated essence of commonly found forage along with a number of other proven ingredients. Smear it on the front of your swimbaits and it allows them to slide right into the fish’ mouth, increasing hook up ratios. Apply it to terminal tackle, line leader, top shots, and any style of bait, the Smelly Jelly Pro Guide UV 3X Strength Elite will retain its potency from 30 minutes to several hours depending on conditions. The preferred attractant among many professional anglers, the Smelly Jelly Pro Guide UV 3X Strength Elite has got the smell that’ll put ‘em in the well.