Black Label Hi Roller Minnow 5” – FFS Hover-Style Soft Plastic Bait

Designed by Bassmaster Classic Champion Cliff Pace, the Black Label Hi Roller Minnow 5” is a next-generation soft plastic engineered specifically for today’s forward-facing sonar techniques. With a realistic baitfish profile and subtle design details, the Hi Roller delivers an ultra-natural rolling action that triggers strikes from even the most pressured, finicky bass. The Hi Roller’s signature rolling motion is created by its concave top and precision-placed side notches, allowing the bait to “roll” effortlessly through the water column while producing natural color flashes. These same notches enhance tail quiver, giving the bait a lifelike presence that excels in hover-style minnow presentations. Built for versatility, the Hi Roller pairs perfectly with a wide range of jighead styles and weights for FFS hover fishing, but it doesn’t stop there. This multi-purpose minnow can also be rigged weightless on an EWG hook, fished on a drop shot, or deployed on a Carolina rig—making it a powerful tool for anglers at any experience level. Whether you’re chasing suspended fish on live sonar or targeting pressured bass with finesse presentations, the Black Label Hi Roller delivers unmatched realism, control, and strike-inducing action.