Why Does MaxScent Catch SO MANY BASS!?!

Berkley's scientist/engineer/product developer/maker of the secret sauce Mark Sexton is spilling the beans on what makes Berkley Powerbait MaxScent https://www.tacklewarehouse.com/search-tackle.html?start=0&count=30&searchtext=maxscent&from=butv the best soft plastic for catching bass. Smallmouth a...