(LIVE) How BERKLEY Designs Baits That Catch More Bass

Tonight, I'm joined by @wendellfishing and Kyle, a product designer who works for Berkley. We're going to discuss what all goes into creating the baits at Berkley. We'll go over the new Lab Series plastics, talk discontinued lures, and see if we can get Kyle to spill the beans on any other new items...


May 6, 2026