Pike & Musky Lures

This is a compact vibrating hard bait that can be cast and retrieved steadily to create str...

Use this when you want a classic walking-shad style muskie bait with a proven profile. It i...

A classic floating-diving lure that can be fished shallow as an underwater wiggler or crank...

A classic floating-diving bait that can be fished as a shallow wiggler or cranked down to r...

Classic Heddon Sonar baits are versatile search lures that can be cast and retrieved with a...

This is a large dive-and-rise style lure designed to be worked with pauses so it can rise a...