Ice Fishing Lures

This tiny soft plastic is designed for panfish ice fishing, where a small profile and livel...

A tiny soft-plastic bug-style bait meant to be fished on a jig for subtle action. The descr...

These are micro ice fishing baits designed for cold-water, vertical presentations through t...

This is a small ice-fishing soft plastic meant to be fished on a jig head or similar light...

A tungsten ice jig for panfish, especially when fish are keyed on small forage and you want...

This is a premium ice-fishing rod-and-reel combo designed for panfish presentations. Use it...

Use this lure when you want a loud, vibrating presentation that can be ripped hard or worke...

This is a vertical ice/open-water lure designed to dart and glide in semi-circles like a pa...

This is a vertical ice and open-water lure designed to be worked with short lifts and pause...

This is an ice and open-water vertical lure designed to dart and glide in semi-circles like...

Use this as a vertical ice lure or open-water vertical presentation when fish are keyed on...

This is a vertical ice/open-water lure designed to dart and glide in semi-circles, imitatin...