Ice Fishing Lures

This tiny mayfly-style soft plastic is designed for hard-water and cold-season panfish fish...

A small soft-plastic bait designed for cold-water and ice fishing situations when fish are...

These are micro ice fishing baits designed for cold-water, vertical presentations through t...

This is a small ice-fishing soft plastic meant to be fished on a jig head or similar light...

This is a premium ice-fishing rod-and-reel combo designed for panfish presentations. Use it...

This is an ice and open-water vertical lure designed to dart and glide in semi-circles like...

A 4-inch soft plastic toad-style bait for ice fishing presentations when you want a larger...

A small bright ice jig for vertical presentations through the ice. The hot pink color is us...

A small glowing ice jig like this is best for vertical presentations through the ice, espec...

A small ice jig for vertical presentations through the ice. Best used with light line and s...

A small ice jig like this is suited for vertical presentations through the ice, especially...

A small glow ice jig for vertical presentations under the ice. It is suited to finesse fish...