Ice Fishing Lures

This is an ice and open-water vertical lure designed to dart and glide in semi-circles like...

A 4-inch soft plastic toad-style bait for ice fishing presentations when you want a larger...

A small bright ice jig for vertical presentations through the ice. The hot pink color is us...

A small ice jig like this is suited for vertical presentations through the ice, especially...

Use this 3-inch ribbed swimbait when fish want a small, soft profile with extra body moveme...

Use this small soft plastic when fish want a subtle profile and extra attraction from the b...

A soft-plastic ice bait meant to be fished on small jigs or as a subtle trailer for panfish...

A small glow ice jig for vertical presentations under the ice. It is best used when fish ar...

A small magenta ice jig like this is suited to vertical presentations under the ice for pan...

A small ice jig for vertical presentations through the ice. It is suited to subtle jigging...

A small ice jig for vertical presentations through the ice. The compact profile and bright...

A small ice jig for vertical presentations through the ice. Best used with subtle lifts, sh...