Ice Fishing Lures

This is a vertical ice/open-water lure designed to dart and glide in semi-circles like a pa...

This is an ice and open-water vertical lure designed to dart and glide in semi-circles like...

This is a vertical ice and open-water lure designed to dart and glide in semi-circles like...

A 4-inch soft plastic toad-style bait for ice fishing presentations when you want a larger...

A 3.5-inch ribbed soft bait for ice fishing, best used on a jig head or as a trailer when t...

A small swimbait-style soft plastic for ice fishing, especially when fish want a subtle pro...

This is a vertical jigging spoon designed to be worked with an aggressive lift-fall retriev...

Best for vertical jigging in deeper water when fish are holding tight and responding to sou...