Ice Fishing Lures

This is an ice and open-water vertical lure designed to dart and glide in semi-circles like...

This is a vertical ice and open-water lure designed to dart and glide in semi-circles like...

A 4-inch soft plastic toad-style bait for ice fishing presentations when you want a larger...

Use this 3-inch ribbed swimbait when fish want a small, soft profile with extra body moveme...

A 3.5-inch ribbed soft bait for ice fishing, best used on a jig head or as a trailer when t...

A small swimbait-style soft plastic for ice fishing, especially when fish want a subtle pro...