Ice Fishing Lures

This is an ice and open-water vertical lure designed to dart and glide in semi-circles like...

Use this 3-inch ribbed swimbait when fish want a small, soft profile with extra body moveme...

Use this small soft plastic when fish want a subtle profile and extra attraction from the b...

A small glow ice jig for vertical presentations under the ice. It is best used when fish ar...

A small magenta ice jig like this is suited to vertical presentations under the ice for pan...

A small glow ice jig for vertical presentations under the ice. It is best when fish are key...

A 3.5-inch ribbed soft bait for ice fishing, best used on a jig head or as a trailer when t...

This is an ice jig-style lure for vertical presentations through the ice. Use it when fish...

Use these as ice-fishing swimbait or glidebait-style soft plastics when fish want a larger...

This is a 5-inch soft plastic bait sold in a pack of 6, suited for ice fishing presentation...

A small swimbait-style soft plastic for ice fishing, especially when fish want a subtle pro...