Bass Fishing Lures

A soft swimbait profile like this is typically fished on a steady retrieve or with pauses t...

A soft-plastic paddle tail swimbait for casting or jigging around cover, open water, or alo...

A soft swimbait-style bait for bass fishing around cover, grass, and open water. It can be...

This is a soft plastic stick bait designed for finesse presentations like Neko, wacky, Texa...

A small paddle-tail soft plastic for slow-rolled presentations and finesse fishing. The buo...

This is a finesse soft-plastic bait designed to imitate small baitfish or catfish fry. It s...

This is a small soft-plastic swimbait meant for finesse presentations and matching small ba...

Use this soft swimbait when you want a versatile bait that can be retrieved slowly or burne...

Use this wide-body paddle tail swimbait around grass lines, shallow cover, wood, and other...

Use this compact jointed swimbait when fish are pressured, inactive, or keyed on smaller fo...

The Slender Hunter appears to be a glide-style bait, best used with steady casting retrieve...

This appears to be an unrigged soft swimbait body, best used when you want to pair the lure...