Bass Fishing Lures

This is a soft swimbait-style baitfish profile with twin tails, best fished on a jighead fo...

A soft-plastic paddle tail swimbait for casting or jigging around cover, open water, or alo...

This is a finesse soft-plastic bait designed to imitate small baitfish or catfish fry. It s...

This is a small soft-plastic swimbait meant for finesse presentations and matching small ba...

This is a soft swimbait body for imitating baitfish. It works well on a jig head or swimbai...

Use around cover, open water, or along structure when bass are feeding on baitfish. The lif...

This 12.5 cm soft swimbait is designed for predator fishing and works well when bass are fe...

This is a soft swimbait-style bait designed to imitate baitfish and target predatory fish l...

This is a soft plastic swimbait designed to imitate baitfish and perch. It is best fished o...

This is a soft swimbait-style shad bait for bass and other predatory fish. It is best rigge...

Soft swimbait for targeting pike and zander in a variety of conditions, especially when fis...

Use this soft bait when fish are being picky and won’t commit to more aggressive presentati...