Bass Fishing Lures

Use these finesse jigheads with smaller soft plastics when fish are keyed on small forage....

This is a finesse soft-plastic bait that imitates small baitfish and is designed to be fish...

A small paddletail soft plastic built to imitate tiny baitfish. Rig it on a jighead and wor...

This is a realistic baitfish-style soft plastic designed for subtle presentations. Fish it...

This is a bait scent/attractant gel meant to be applied to artificial lures or bait. Use it...

This is a bait scent/oil meant to be applied to bait or lures, especially for bottom-orient...

Use this as a jig for casting or jigging around structure, bait schools, and deeper water w...

This is a soft-plastic squid-tail jig designed to imitate baitfish and squid with an aggres...

Use as a jig for casting or vertical presentations around structure, current, or open water...

A casting jig for jetty fishing and surfcasting, especially when you need long casts and a...

This is a rigged micro jig designed for light-tackle jigging. It’s best worked with short l...

A rigged micro jig designed for light-tackle jigging. Use it with short lifts and drops aro...