Bass Fishing Lures

Use this swimbait when fish are schooling and feeding on baitfish, especially on herring la...

Use this when fish are schooling and chasing bait, especially on herring lakes. The triple-...

This small triple-jointed swimbait is designed to imitate baitfish and draw strikes from ba...

This soft swimbait is designed to imitate a gizzard shad and match the hatch when bass are...

Use this for slow retrieves around baitfish-focused bass fishing, especially in cold water...

Use this when predatory fish are feeding on larger baitfish and you want a realistic, high-...

This is a side-to-side glider for musky fishing, best worked with short rod taps and pauses...

Best for targeting larger bass with a slow, sweeping retrieve and pauses that let the bait...

This glidebait is built for slow, deliberate retrieves that make the bait swing side to sid...

Best around points, docks, brush piles, and shallow flats when larger predators are feeding...

Best for bass feeding on shad around points, creek channels, ledges, and open-water drop-of...

Best fished with a slow, steady retrieve around points, creek channels, ledges, and open-wa...