Bass Fishing Lures

Use this soft swimbait for weedless presentations around cover, open water, or anywhere a r...

This is a versatile soft paddle-tail minnow bait for fishing on a jighead or weighted hook,...

Use this oversized swimbait when targeting bigger predators that want a substantial meal. I...

Use this small soft swimbait when fish are keyed on tiny baitfish or fry. It works well on...

A buoyant soft minnow profile that can be fished weightless on top, on a weighted hook thro...

Use on a jighead and retrieve steadily to imitate a swimming baitfish. The split belly and...

This is a Ned-rig-friendly soft swimbait designed to imitate gobies and other bottom forage...

This is a weighted swimbait hook used to rig soft plastics and ElaZtech-style baits. It hel...

This is a pre-rigged soft goby imitation built to swim, creep, and deflect off cover with a...

Designed for forward-facing sonar presentations when you need a lifelike baitfish profile t...

This is a soft swimbait built to imitate shad and can be fished very slowly or at a variety...

A subtle soft swimbait for inshore saltwater fishing, especially when fish are pressured an...