Bass Fishing Lures

Best in clear water or bright, sunny conditions when fish want a subtle but visible baitfis...

Best in clear to lightly stained lakes during sunny conditions. Dead-stick it or slow-roll...

Designed for slow swimming through the middle layer, with enough casting performance for co...

A twitching jig for pressured fish in brighter conditions where a subtle profile is more ef...

This bundle appears to be a set of jig-style bass baits with frizzy skirt material that add...

Use these tungsten jigheads for finesse presentations, especially when fishing with live so...

Designed for forward-facing sonar presentations with a minnow-style profile. Use it when ba...

Use around grass, docks, and other cover when bass are reacting to vibration and flash. It...

Use this thin-profile soft swimbait when bass are keyed on small baitfish, especially aroun...

Best for cold-water or heavily pressured bass when a subtle shad imitation is needed. It sh...

A marabou jig is a finesse presentation that excels when fish are pressured and want a subt...

A versatile swim jig for dragging, swimming, stroking, or flipping around grass, rock, bush...