Bass Fishing Lures

A small soft-plastic minnow for finesse presentations when bass are keyed on baitfish. It i...

Use this tiny finesse bait when fish are pressured, cold, or focused on very small forage....

This tiny baitfish imitation is built for pressured fish and forward-facing sonar presentat...

These are small soft jerkbaits meant to imitate fleeing baitfish and work well on pressured...

Best in clear water or bright, sunny conditions when fish want a subtle but visible baitfis...

This is a small jig-style bait designed for suspended or mid-depth fish, especially in clea...

Best in clear to lightly stained lakes during sunny conditions. Dead-stick it or slow-roll...

Use this downsized soft swimbait when bass are pressured, finicky, or feeding on small fora...

Use this wake bait over shallow flats, around cover, or along the edges of bluegill and sun...

A marabou jig is a finesse presentation that excels when fish are pressured and want a subt...

A compact hair jig for finicky crappie and other panfish when fish are pressured or suspend...

A compact hair jig for finicky crappie and other panfish, especially when fish are suspende...