Bass Fishing Lures

Use this compact beaver-style soft plastic when bass are buried in heavy cover and a smalle...

Designed for punching mats, lilies, and heavy cover with much less weight than conventional...

Designed for flipping and punching thick cover, especially when fish are buried in grass, h...

These straight-tail worms are built for finesse presentations, especially dropshotting and...

This is a big soft plastic worm designed for bass fishing, especially on a Texas rig. It ex...

Use this as a surface walking bait when bass are feeding near the top, especially around ca...

This is a topwater frog designed to be fished over mats, pads, and other heavy cover where...

Use this compact popper when bass are pressured, keyed on smaller forage, or feeding near t...

This is a surface fizzer designed to be worked on top with a slow, subtle retrieve or burne...

Use this deep-diving crankbait to reach offshore bass holding on ledges, humps, and hard bo...

This is a surface lure designed to create commotion and draw reaction strikes from bass. It...

Use it around heavy cover like grass, pads, and laydowns when bass are holding shallow. It...