Bass Fishing Lures

Use this as a mid-strolling or hover-style minnow bait around suspended fish, especially wh...

Designed for drop shotting in pressured water when fish want a subtle, natural presentation...

Use this baitfish-style soft plastic when fish are keyed on small forage and you want a rea...

This soft jerkbait is built for hover strolling, forward-facing sonar presentations, and ri...

A mid-depth balsa crankbait designed to cover wood, rock, gravel, and sparse grass. It’s a...

Use this compact balsa crankbait when bass want a tight, subtle wobble rather than a wide,...

Designed for suspended bass and forward-facing sonar presentations in open water. Best work...

Use this compact BFS crankbait when bass are pressured and keyed on small forage. It is wel...

A compact finesse crankbait for pressured fish and tough bites. Best worked with a steady r...

Use this silent squarebill around shallow cover, offshore structure, and mid-range targets...

This oversized silent squarebill is built for shallow to mid-range power fishing around cov...

A compact finesse crankbait for pressured fish and tough bites. Best around shallow flats o...