Bass Fishing Lures

A finesse soft-plastic bundle for bream around racks, pontoons, rock walls, and other estua...

Use this sampler to test different soft swimbait sizes, rigging styles, and colors until yo...

Use this swimbait for pressured bass in clear, high-visibility water where a natural profil...

Use this swimbait for pressured bass when you want a realistic, larger-profile baitfish pre...

This hybrid swimbait is built for reaction strikes when you want a glide-bait style sweep w...

This hybrid swimbait is built to fish like a glide bait with a more natural swimbait finish...

This hybrid swimbait is built to be burned, slow-rolled, or worked stop-and-go to trigger r...

A functional swimbait meant for casting and retrieving around bass cover or open water. The...

Use this 3-piece swimbait when fish are pressured and you want a more versatile presentatio...

Use this glide bait around pressured bass that have seen a lot of standard presentations. I...

This is a small swimbait built for fast retrieves and high-action presentations when fish a...

A compact swimbait built for fast retrieves and high-action presentations when fish are pre...