Bass Fishing Lures

Use this micro ChatterBait-style lure on ultra-light tackle when fish are keyed on small ba...

A small minnow-style soft plastic is versatile for finesse presentations around bass holdin...

A soft-plastic paddle tail swimbait for casting or jigging around cover, open water, or alo...

Use these grub-style soft plastics when fish are feeding on small, easy-to-eat prey and you...

This is a 2.5-inch plastic minnow meant to imitate live bait for a wide range of freshwater...

This is a lifelike paddle-tail soft plastic minnow for fishing on a jig head, weedless hook...

Designed for drop shot presentations and lightly weighted jig heads when fish are pressured...

This is a soft-plastic worm-style bait with twin tails that create extra movement and vibra...

A balanced hair-style jig meant to ride horizontally under a bobber, making it a good choic...

A simple jig head for rigging live bait or artificial soft plastics. Use it for casting or...

This is a jig head with a long-shank hook for live or artificial bait. It’s suited for rigg...

A small 1/16 oz jig head like this is best for light presentations around shallow cover, do...