Bass Fishing Lures

Tiny ice-fishing larvae imitation for pressured fish under the ice. Best fished on light li...

This is a 2.5-inch plastic minnow meant to imitate live bait for a wide range of freshwater...

Use this tiny finesse bait when fish are pressured, cold, or focused on very small forage....

This is a bait scent/attractant gel meant to be applied to artificial lures or bait. Use it...

This is a rigged micro jig designed for light-tackle jigging. It’s best worked with short l...

A small panfish jig like this is best for crappies, bluegills, and other light-biting speci...

A flashy jig for presenting a small baitfish or insect profile with extra attraction from t...

This is a flutter jig designed to flutter and flash on the fall, making it useful for verti...

This is an ice fishing jig designed to be fished vertically through the ice. The reflective...

This is a crappie-style jig with a bright pink head and white body that stands out well in...

Best in clear water or bright, sunny conditions when fish want a subtle but visible baitfis...

Use this finesse jig in clear or cold water when fish are suspended or feeding lightly. It...