Bass Fishing Lures

A buoyant soft minnow profile that can be fished weightless on top, on a weighted hook thro...

This soft bait is designed for lifelike movement and can be rigged on a jig head, weighted...

Use this soft squid-style bait when fish are keyed on soft-bodied prey and you want a subtl...

This soft squid bait is best when fish are feeding on baitfish or soft-bodied prey and you...

Use this soft squid-style bait when fish are keyed on baitfish or soft-bodied prey and you...

This soft bait is built for lifelike movement and can be rigged on a jig head, weighted hoo...

This is a large soft swimbait-style bait built for big fish presentations. It can also be r...

This pre-rigged soft swimbait is built to imitate a small mullet, making it a good choice w...

Use on a steady retrieve to create a lifelike swimming action with extra vibration and flas...

This is a large hard bait used for offshore casting to pelagic predators and other big game...

This is a large hard swimbait-style lure designed for big-profile presentations. It is best...

This is a soft-bodied shad imitation designed to look like a natural baitfish. It’s best fi...