Bass Fishing Lures

A buoyant soft minnow profile that can be fished weightless on top, on a weighted hook thro...

A soft-plastic paddle tail swimbait for casting or jigging around cover, open water, or alo...

This is a soft swimbait body for imitating baitfish. It works well on a jig head or swimbai...

This soft bait is designed for lifelike movement and can be rigged on a jig head, weighted...

Use this soft squid-style bait when fish are keyed on soft-bodied prey and you want a subtl...

This soft squid bait is best when fish are feeding on baitfish or soft-bodied prey and you...

Use this soft squid-style bait when fish are keyed on baitfish or soft-bodied prey and you...

This soft bait is built for lifelike movement and can be rigged on a jig head, weighted hoo...

This is a soft paddle-tail minnow designed to imitate baitfish with a lifelike roll and fla...

Use around heavy cover, snags, and other structure where a durable soft lure can be skipped...

This pre-rigged soft swimbait is built to imitate a small mullet, making it a good choice w...

Use on a steady retrieve to create a lifelike swimming action with extra vibration and flas...