Bass Fishing Lures

Tiny ice-fishing larvae imitation for pressured fish under the ice. Best fished on light li...

A small scented soft plastic with a flat beaver-style tail, suited for bass fishing under a...

This is a 2.5-inch plastic minnow meant to imitate live bait for a wide range of freshwater...

Use this tiny finesse bait when fish are pressured, cold, or focused on very small forage....

This is a realistic baitfish-style soft plastic designed for forward-facing sonar presentat...

This is a bait scent/attractant gel meant to be applied to artificial lures or bait. Use it...

This is a rigged micro jig designed for light-tackle jigging. It’s best worked with short l...

A jig is a versatile bottom-contact lure for casting or vertical presentations around struc...

A jig is a versatile bottom-contact lure for casting or vertical presentations around struc...

A flashy jig for presenting a small baitfish or insect profile with extra attraction from t...

This is a crappie-style jig with a bright pink head and white body that stands out well in...

Best in clear water or bright, sunny conditions when fish want a subtle but visible baitfis...