Bass Fishing Lures

Use this tiny finesse bait when fish are pressured, cold, or focused on very small forage....

This appears to be a soft-plastic bait with a ribbed body and tapered tail, suited for bass...

Best in clear water or bright, sunny conditions when fish want a subtle but visible baitfis...

Fish it slow and steady around brush piles, docks, and deep structure. The gold flash and d...

A small hair jig like this is best for cold-water finesse presentations, especially when fi...

A small hair jig like this is best for finesse presentations when bass are pressured or fee...

This appears to be a glow-colored jigging lure, likely intended for low-light or deeper-wat...

This looks like a glow-colored jigging lure, likely intended for low-light or deep-water pr...

This vibrating blade bait is designed for cold-water situations when bass are keyed on bait...

This is a tiny soft-plastic bait suited to finesse presentations, especially when bass are...

This is a steelhead jig built for drifting or casting in rivers and other current-driven wa...

This is a jig assortment kit for presenting small jig heads and related jigging pieces to f...