Bass Fishing Lures

This is a soft-plastic bass bait designed to be rigged and fished around cover. It works we...

Designed as a technical big bait for fishing slowly around structure, cover, and shaded are...

This is a large soft swimbait-style bait built for big fish presentations. It can also be r...

Use as a subsurface wake bait or crankbait-style swimbait when bass are feeding near the su...

Use this as a big-bait bass swimbait for targeting trophy fish, especially when fish are fo...

Best for covering water with a steady retrieve when you want a big profile and strong surfa...

Use this as a big-profile swimbait when you want to call fish from a distance and trigger r...

A wake/crank style bait designed to be retrieved just under or on the surface. Best around...

Use as a waking rat-style swimbait over shallow cover and open water at slow retrieve speed...

Use this swimbait when bass are feeding on baitfish, especially around suspended schools or...

This is a large wake-and-crank style hard swimbait built to make a lot of surface disturban...

This wake-and-crank swimbait is designed to be retrieved just under the surface on a slow w...