Bass Fishing Lures

This is a premium topwater buzzbait for covering water and triggering reaction strikes from...

Use around docks, overhanging cover, and other tight shallow targets where skipping is need...

This is a punch-style soft plastic bait designed for heavy cover presentations. Use it when...

Use this compact beaver-style soft plastic when bass are buried in heavy cover and a smalle...

A soft plastic toad-style bait for fishing over grass, pads, and other shallow cover. It wo...

This is a soft-plastic bait body with a tail harness, suited for bass fishing on a jighead,...

This is a soft-plastic bass bait designed to be rigged and fished around cover. It works we...

This is a soft-plastic frog/toad-style bait for bass fishing, best worked around surface co...

This is a soft-plastic toad-style bait meant to be fished on the surface or just under it....

Designed for punching mats, lilies, and heavy cover with much less weight than conventional...

This is a technique/article page about the YUM FF Sonar Minnow system for suspended bass, n...

This is a large soft-plastic tube bait for freshwater presentations. It works well around c...