Bass Fishing Lures

A buoyant soft minnow profile that can be fished weightless on top, on a weighted hook thro...

This soft-plastic jerkbait is designed to imitate injured baitfish with an erratic darting...

A soft-plastic paddle tail swimbait for casting or jigging around cover, open water, or alo...

Use these grub-style soft plastics when fish are feeding on small, easy-to-eat prey and you...

Small finesse worm profile designed to be rigged on a jighead and worked with subtle twitch...

This is a micro-finesse curl-tail grub designed to be rigged on a jighead and worked when f...

This is a versatile stickbait-style soft plastic that can be fished aggressively or slowly...

This curly-tail grub is a versatile soft plastic for casting or jigging on a jig head, espe...

This is a lifelike paddle-tail soft plastic minnow for fishing on a jig head, weedless hook...

Designed for drop shot presentations and lightly weighted jig heads when fish are pressured...

This is a bait scent/attractant gel meant to be applied to artificial lures or bait. Use it...

This is a versatile soft-plastic bait designed to be fished on the surface or subsurface, d...