Bass Fishing Lures

Use this micro ChatterBait-style lure on ultra-light tackle when fish are keyed on small ba...

Use these grub-style soft plastics when fish are feeding on small, easy-to-eat prey and you...

This is a 2.5-inch plastic minnow meant to imitate live bait for a wide range of freshwater...

This is a scent/attractant pack rather than a lure. Apply the gels to crankbaits, spoons, s...

A finesse Ned-rig style plastic for slow presentations around bottom structure, weed edges,...

Use this soft plastic minnow for finesse presentations like vertical jigging, drop shotting...

Designed for drop shot presentations and lightly weighted jig heads when fish are pressured...

A creature-style soft bait for weedless rigging or Carolina rigging when you want a lively,...

Small worm profile for finesse presentations to trout and panfish. Effective on light line,...

This is a soft plastic worm-style material meant for rigging and custom bait making rather...

A buoyant creature-style soft plastic for finesse presentations around cover, bottom struct...

These are soft plastic worms designed to be rigged for drift fishing, with the center hole...