Bass Fishing Lures

Use these grub-style soft plastics when fish are feeding on small, easy-to-eat prey and you...

This is a 2.5-inch plastic minnow meant to imitate live bait for a wide range of freshwater...

This is a scent/attractant gel pack meant to be applied to lures or bait, not a lure itself...

This is a scent/attractant pack rather than a lure. Apply the gels to crankbaits, spoons, s...

Use these Pro Cure Super Gel formulas to add scent to lures or bait when bass, walleye, tro...

A finesse Ned-rig style plastic for slow presentations around bottom structure, weed edges,...

Use this soft plastic minnow for finesse presentations like vertical jigging, drop shotting...

Designed for drop shot presentations and lightly weighted jig heads when fish are pressured...

A creature-style soft bait for weedless rigging or Carolina rigging when you want a lively,...

Small worm profile for finesse presentations to trout and panfish. Effective on light line,...

This is a soft plastic worm-style material meant for rigging and custom bait making rather...

This is a bait scent/attractant gel meant to be applied to artificial lures or bait. Use it...