Bass Fishing Lures

Best worked with subtle twitches or short pulls so the bait can “glitch” and dart irregular...

Use this as a finesse soft plastic when fish are keyed on small baitfish and want a subtle,...

A small paddle-tail soft plastic for slow-rolling, hopping, or swimming on a jighead. The b...

This soft swimbait is designed to imitate a baitfish with a subtle darting action, making i...

Use this jointed hard swimbait when you want a natural baitfish profile for covering water...

Use the Subsurface version when fish are tracking bait just under the surface and you want...

Use on a steady retrieve when predators are actively feeding and you want a fast, responsiv...

Use this micro glide bait when fish are keyed in on small baitfish in streams, creeks, or o...

This is a large soft paddletail swimbait designed to be fished at a range of speeds. It can...

A lifelike soft bait with a narrow tail that gives a tight vibration and realistic baitfish...

A compact glide bait for smallmouth and other bass when you want a downsized profile that s...

Use this soft bait when fish are keyed on small baitfish and you want an erratic, nervous p...